French start-up develops the world’s first connected vinyl using PowerCoat Alive technology from Arjowiggins
This project is the first of its kind bringing together the physical world of music- the vinyl, with the digital world. Faced with a music industry in recession, where CD sales have plummeted, the idea of the connected vinyl appears to be an innovative, technological alternative with real economic potential. This project targets the music community at a time where the industry continues to face various challenges and is looking for a way to reinvent the wheel.
For the past 5 years, the sale of vinyls and turntables have been on the rise with people looking to return to the ‘physical’ and ‘experiential’ that was lost with new forms of music. On the other hand, the explosion and steady increase of connected and intelligent objects on the market is influencing human behavior and interaction and forcing the evolution of objects that we come into contact with every day.
The concept of the connected vinyl was the result of a collaboration between three French companies in an effort to further boost vinyl sales by equipping them with NFC chips within the label and using the services of an advanced electronic platform to launch a new generation of connected vinyl records with expanded content for music lovers.
The French stakeholders involved in this project include but are not limited to:
- Yesitis – a French start-up that came up with the overall concept referred to as Revive, and developed the online platform & technology
- MPO France – vinyl specialist and producer
- Arjowiggins – developer of the connected paper for the label of the vinyl
How does it work?
Using the Powercoat Alive technology (connected paper for printing electronics), RFID chips (NFC) are integrated under the central label of the vinyl, at the very heart of the product. When this vinyl record is purchased, the buyer will still have the choice of listening to the music in a traditional way on a turntable (vinyl player), but thanks to this new technology he will gain access to a whole new experience.
By tapping the RFID chip with any NFC enabled smartphone, tablet or any object with an NFC chip reading system, the user would get access to a free streaming of 30 seconds for each song when in store. Upon purchase of the vinyl, the customer will receive a voucher code which he will be prompted to enter when he downloads the Revive App. This will give the user access to a secure interface with exclusive and original additional content about the artist and his music including full HD songs, concert dates, backstage videos, or any content the artist wants to share. The artist may well propose pre-sale of concert dates for those who have the Revive App and the vinyl.
For example, the user will be able to listen to the music that is on the vinyl on his telephone via a single tap of the RFID chip, but furthermore he will be able to access for example the lyrics of the songs, the dates of concerts, videos or even the artist’s publications on social networks creating a real intimate link with the music lover and the musician.
‘Phygital’ music, new generation of listening to and accessing music
The target group of this product is the grand public but more specifically music lovers in today’s digital world. More and more people are turning to digital in all aspects of life, and this is no different when it comes to music. The industry has experienced several waves including the cassette, the arrival of the CD, the dematerialization of music with iPods, smartphones and streaming of music but also more recently the return of the vinyl- the return to physical in a digital world. This project marries the two, revolutionizing the music world.
This project is not just an innovation as confirmed by the “Innovation Award” that it received at the prestigious Consumer Electronics Show (CES), it is a revolution of the music industry and consumer behavior thanks to the linking of the physical and digital worlds. It also brings together various stakeholders, technologies and production processes including the design and production of the RFID antenna as well as the integration of this into the physical product (vinyl), the development of the online platform and secure technology as well as the content generation.
This gives music lovers a way to experience their love for the vinyl in a new way. It is ‘phygital’ music – the fusion of the physical experience with the digital, connected and social one. The additional content that the user will have access to will make him feel closer to not just the musician, but to other music lovers.
Already a winner
This first-of-its-kind project has already won the “Innovation Award” at the prestigious Consumer Electronics Show (CES) in Las Vegas. YesItIs/Revive who represented France (French Tech) at the CES in Las Vegas 2017 received the award in the category of digital imaging, entering the circle of the 30 most innovative solutions in the world. The CES Innovation Award rewards the most innovative products on the world stage in different categories. Musican Wax Tailor chose to launch his new album in exclusivity using this revolutionary new technology.
Dedicated since 1957 to the music, video, video game and IT markets, MPO (Moulage Plastique de l’Ouest[Plastic Moulding of the West) is an historical industrial company, at the origin of the MPO International group. Alongside its sister entities MPack and MLink, MPO constitutes the industrial and service cradle of MPO International and forms its technological and industrial base.
Since its creation, MPO has been a family-run industrial firm which has always been a pioneer, throughout the eras, thanks to its professionalism and its legendary innovative capacity. It is at the exclusive services of Home Entertainment markets and key players within the sector, in perfect osmosis with its customers’ market issues. In an ever-changing technological environment, MPO has always managed to meet challenges whilst remaining in tune with the present time.
With a unique capital of experience of close to 60 years, a company known and recognised by national and international players in the leisure and entertainment sectors, MPO operates and manages extremely varied and often complex operations for its customers.
Yes it is is committed to being an essential player in the digital transformation of companies and to offer more and more innovative products to its customers. Yes it is has developed an international patented solution that attributes a unique and impossible to reproduce identity to every object.
Revive is a real gateway to a new artistic universe, a new way to listen to pieces and to come together around a passion: music. Revive is a unique opportunity to revive old media or existing media by connecting them in the simplest way. This solution is based on a secure unique platform developed using NFC (Near Field Communication) technology.